Bread & Butter was perhaps the most difficult of all the tradeshows to gain access to, however my previous work experience at Superdry meant I was able to enter the event as a member of their team. I was greeted and taken to their stall, a huge installation which mimicked a shop layout inside, with a bar upstairs as well as private meeting rooms which seemed to be seeing a lot of serious business talk. Each stall showcased next season's collection, allowing buyers to browse and decide on their orders.
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| Huge clock that featured in the center of the airport hanger, which greeted you as you walked in to the show. |
Highlights from Bread&Butter follow:
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| Street style at B&B |
Slightly overwhelmed by Bread & Butter, we decided to move on. Visiting the show definitely showed us some amazing visual merchandising examples and allowed us to get close to some global brands. The difference between B&B and the smaller shows like Seek and Capsule was very clear, in that there was no opportunity to get up close and personal with the brands showing at Bread & Butter. It felt more like a visit to an exhibition or a walk down Oxford Street in London.
We decided to split our day into two, beginning it with a tradeshow, and then moving on to a more cultural activity. We met up with the rest of our group at the Jewish Memorial Museum, which was very informative and it felt good to be doing something that wasn't so superficial whilst in such a historical city.
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| A Jewish memorial inside the museum. Looking closely, you can see thousands of screaming faces scattered on the floor, representing the millions that were killed. |
Cab flagging outside the museum proved impossible. Cold, tired and hungry, this was a rather low point in the trip, I think memories still haunt us of standing at the side of a very busy road, attempting to hail a taxi in the minus temperatures to get us to the nearest German pub for a proper local beer.
After giving up and retreating to a corner shop for warmth, we resulted in asking the shop owner to help us order a taxi on the phone. I think we were all a bit shocked at how big the language barrier was in such a major city, as we found this was one of the reasons it took so long to do things. Finally safely in a cab, we were driven to a little German bar, and ordered a big German beer each. Not exactly your biggest beer fans, we attempted to sip the drink politely, but gave up halfway through.
Clarachan's ballroom was recommended to us by our tutors. An old shabby chic style ballroom that serves great food followed by a dance, of which the style differs each day. When we turned up for dinner on Wednesday evening however, it was fully booked, so we were unable to experience the one off restaurant. Instead we stumbled across a beautiful Turkish restaurant, tucked down a little alleyway. This was definitely our best meal of the trip. Beautiful tender meat and amazing flavours, we felt very satisfied afterwards, but we were so tired that we could only face a single cocktail in a bar before heading home to bed.
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